Conceptual issues in consumer behaviour :
Kumar, S.Ramesh
Conceptual issues in consumer behaviour : the indian context / S.Ramesh Kumar - New Delhi : Pearson education ; 2003. - xviii, 323p. : ill. ; 20cm.
marketing.
658.8382 / KUC
Conceptual issues in consumer behaviour : the indian context / S.Ramesh Kumar - New Delhi : Pearson education ; 2003. - xviii, 323p. : ill. ; 20cm.
marketing.
658.8382 / KUC