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Marketing research; text and cases

Boyd, Harper W.

Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. - 3d ed. - Homewood, Ill., R. D. Irwin, 1972. - xv, 813 p. illus. 24 cm.

Includes bibliographical references.

LCCN: 70172964

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B65 1972

Dewey Class. No.: 658.8/3

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