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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003m . - xxix, 706 p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .

Includes bibliographical references and indexes.

ISBN: 0130122173

LCCN: 98052099

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2000

Dewey Class. No.: 658.8 / KOM

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