Services marketing:
Zeithaml, Valarie A., Mary Jo Bitner, Dawayne D. Gremler
Services marketing: integrating customer focus across the frim Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 7th ed. - New York: McGraw - Hill, 2018 - 514 p.: index;
978-0-07-811210-2
658.8 / ZES
Services marketing: integrating customer focus across the frim Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 7th ed. - New York: McGraw - Hill, 2018 - 514 p.: index;
978-0-07-811210-2
658.8 / ZES