When MBAs rule the newsroom : (Record no. 2255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00830pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3924829 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120703113441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 921104s1993 nyu b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| -- | (DLC) 92040020 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92040020 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0231080484 (acidfree paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PN4734 |
| Item number | .U63 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.4/068/8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Underwood, Doug. |
| 245 10 - TITLE STATEMENT | |
| Title | When MBAs rule the newsroom : |
| Remainder of title | how the marketers and managers are reshaping today's media / |
| Statement of responsibility, etc | Doug Underwood. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Columbia University Press, |
| Date of publication, distribution, etc | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 259 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [237]-241) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Newspapers |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Newspapers |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Newspaper publishing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | University of Sargodha-Central Library | University of Sargodha-Central Library | 12/14/2010 | 070.40 UND | 73291 | 12/14/2010 | 12/14/2010 | Books |