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Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

By: Material type: TextTextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 074944181X
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.3 .B683 2004
Online resources:
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books University of Sargodha-Central Library 658.83 BRQ (Browse shelf(Opens below)) Available 63486

System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.

Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

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