Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.
Material type: TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 074944181X
- 658.8/3 22
- HF5415.3 .B683 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.83 BRQ (Browse shelf(Opens below)) | Available | 63486 |
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
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