Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
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TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN: - 0072312211
- 658.8 21
- HD9980.5 .Z45 2000
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University of Sargodha-Central Library | 658.8 (Browse shelf(Opens below)) | Available | d95 | ||
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University of Sargodha-Central Library | 658.8 (Browse shelf(Opens below)) | Available | |||
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University of Sargodha-Central Library | 658.8 (Browse shelf(Opens below)) | Available | |||
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| 658.8 Services marketing : | 658.8 Services marketing : | 658.8 Services marketing : | 658.8 Services marketing : | 658.8 ALI Industrial Marketing / | 658.8 ALR The 22 Immutable Of Laws Of Marketing | 658.8 ANB Business market management (B2B) : |
Includes bibliographical references and index.
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