The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

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Material type: Text

TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003.Edition: 2nd edDescription: xix, 185 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659 KAM (Browse shelf(Opens below))	Available		69830

Includes bibliographical references (p. 177-180) and index.

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