Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Material type:
TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN: - 0471455164
- 658.8 21
- HF5415.13 .K639 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
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University of Sargodha-Central Library | 658.8 KOL (Browse shelf(Opens below)) | Available | 61879 |
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| 658.8 KOF A framework for marketing management / | 658.8 KOG Global marketing management / | 658.8 KOG Global marketing management / | 658.8 KOL Lateral marketing : | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / |
Includes bibliographical references and index.
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