Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By:

Contributor(s):

Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659.1 ADG (Browse shelf(Opens below))	Available		62721

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.