Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.

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TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Edition: 5th edDescription: xxi, 378 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659.84 SCS (Browse shelf(Opens below))	Available		64019

Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.

Includes bibliographical references and index.

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