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Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1996.Edition: 5th edDescription: xiv, 514 p. : ill. ; 25 cmISBN:
  • 0844235008 (alk. paper)
Subject(s): DDC classification:
  • 659.1/11 20
LOC classification:
  • HF5826.5 .S57 1996
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books University of Sargodha-Central Library 659.11 SIS (Browse shelf(Opens below)) Available 52452

Includes bibliographical references and index.

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