Advertising communications & promotion management / John R. Rossiter, Larry Percy.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659.1 ROA (Browse shelf(Opens below))	Available		66166

Includes bibliographical references and indexes.

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