Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.
Material type:
TextPublication details: New York : H. Holt, 1993.Edition: 1st edDescription: xv, 334 p. ; 21 cmISBN: - 0805019758 (alk. paper) :
- 659.2 20
- HD59 .B58 1993
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University of Sargodha-Central Library | 659.2 BLY (Browse shelf(Opens below)) | Available | 38591 |
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| 659.2 BIP Public relations writing : | 659.2 BIP Public relations writing : | 659.2 BIP Public relations writing : | 659.2 BLY Targeted public relations : | 659.2 CHA Image by design : | 659.2 CUE Effective public relations / | 659.2 CUT Effective public relations / |
Includes bibliographical references and index.
An introduction to targeted public relations -- ESI and RSI : the keys to a successful targeted public relations campaign -- How to target your audience -- Free information : the ultimate to PR offer -- Using press releases to generate visibility and immediate response -- Converting the planted feature story into a full-page direct response ad for your product or service -- Speeches and presentations that bring you business -- Seminars, demonstrations, and teaching : selling through education -- Newsletters : keeping in touch with clients and customers -- Radio and TV publicity : how to get famous quick -- Preparing your media kit -- Integrating targeted public relations with other promotions -- Appendix: Sources and resources.
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