When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.

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Material type: Text

TextPublication details: New York : Columbia University Press, c1993.Description: xix, 259 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	070.40 UND (Browse shelf(Opens below))	Available		73291

Includes bibliographical references (p. [237]-241) and index.

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