Managing media work / Mark Deuze editor.

Includes bibliographical references and index.

Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.