Understanding media semiotics / Marcel Danesi.

Includes bibliographical references (p. [230]-243) and index.

Machine generated contents note: 1 The mediated world -- What is a medium? -- Development of the mass media -- Basic notions -- Semiotic method -- 2 An outline of semiotic theory -- Background and general notions -- Narrative -- Metaphor -- 3 Print media -- The development of print media -- Books -- Newspapers -- Magazines -- 4 Audio media -- Recorded music -- Rock music -- The radio -- 5 Film -- Motion pictures -- Cinema and postmodernism -- Cinema genres -- 6 Television -- The advent of TV -- The impact of TV -- TV and social change -- 7 The computer and the Internet -- Computer media -- The Internet -- The computer and the mind -- 8 Advertising -- What is advertising? -- Creating a signification system -- Advertising textuality -- 9 Social impacts of the media -- Overview -- Mediation -- Concluding reflections.