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Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

By: Contributor(s): Material type: TextTextPublication details: Binghamton, NY : Haworth Information Press, c2004.Description: xxvi, 342 p. ; 23 cmISBN:
  • 0789021129 (hard cover : alk. paper)
  • 078906006X (soft cover : alk. paper)
Uniform titles:
  • Journal of business & finance librarianship.
Subject(s): DDC classification:
  • 658.83 22 DIM
LOC classification:
  • HF5415.2 .D49 2004
Online resources:
Contents:
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books University of Sargodha-Central Library 658.83 DIM (Browse shelf(Opens below)) Available 88793
Books Books University of Sargodha-Central Library 658.83 DIM (Browse shelf(Opens below)) Available 88792

Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.

Includes bibliographical references and index.

Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.

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