Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
Material type: TextPublication details: Binghamton, NY : Haworth Information Press, c2004.Description: xxvi, 342 p. ; 23 cmISBN:- 0789021129 (hard cover : alk. paper)
- 078906006X (soft cover : alk. paper)
- Journal of business & finance librarianship.
- 658.83 22 DIM
- HF5415.2 .D49 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.83 DIM (Browse shelf(Opens below)) | Available | 88793 | ||
Books | University of Sargodha-Central Library | 658.83 DIM (Browse shelf(Opens below)) | Available | 88792 |
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
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