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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

By: Material type: TextTextSeries: Routledge Communication SeriesPublication details: New York; London: Routledge, c2017.Edition: 6th editionDescription: xx, 231 pages ; 24 cmISBN:
  • 9781138689152 (hardback)
  • 9781138689169 (pbk.)
Subject(s): Additional physical formats: Online version:: Media handbookDDC classification:
  • 659 23 KAM
LOC classification:
  • HF5826.5 .K38 2017
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books University of Sargodha-Central Library 659 KAM (Browse shelf(Opens below)) Available 99006
Books Books University of Sargodha-Central Library 659 KAM (Browse shelf(Opens below)) Available 99007
Books Books University of Sargodha-Central Library 659 KAM (Browse shelf(Opens below)) Available 99008

Includes bibliographical references and index.

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