Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type: TextPublication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0471448451
- 658.83 21
- HF5415.2 .M3825 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | University of Sargodha-Central Library | 658.83/MCM (Browse shelf(Opens below)) | Available | 77284 |
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658.5WIH How to implement lean manufacturing. | 658.802/CRS Strategic marketing / | 658.82/SHA Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.83/MCM Marketing research essentials / | 658 AFO Organization Behaviour | 658 ALB Bost yours Intellgence : | 658 ANM Management control systems / |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
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