Contemporary Marketing / Louis E. Boone, David L. Lurtz.

By:

Boone, Louis E

Contributor(s):

Material type: Text

TextPublication details: Stow, OH : Thomson/South-Western, 2004.Description: 1 v. (various pagings) ; col. ill. ; 28 cm. + 1 optical disc (4 3/4 in.)ISBN:

0324185480 (alk. paper)

Subject(s):

DDC classification:

658 21

LOC classification:

HD31 .B6188 2003

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	658 BOC (Browse shelf(Opens below))	Available		77285

Accompanying student CD-ROM includes study questions, Web site links, etc.

Various multi-media instructional aids, including Web sites, are available to supplement the text.,

Includes bibliographical references (p. N1-N23) and indexes.

System requirements for accompanying computer disc: Windows or Mac.

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