TY  - BOOK
AU  - Underwood,Doug
TI  - When MBAs rule the newsroom: how the marketers and managers are reshaping today's media 
SN  - 0231080484 (acidfree paper)
AV  - PN4734 .U63 1993
U1  - 070.4/068/8 20
PY  - 1993///
CY  - New York
PB  - Columbia University Press
KW  - Newspapers
KW  - Marketing
KW  - Management
KW  - Newspaper publishing
N1  - Includes bibliographical references (p. [237]-241) and index
ER  -