TY  - BOOK
AU  - Sparks, Glenn G.
TI  - Media effects Research: A basic overview 
SN  - 9780534629175
U1  - 001.4 21st ed.
PY  - 2006///
CY  - Canada
PB  - Thomson
KW  - Research Media
N1  - Include Indexes and Appendix
ER  -