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221.
Introduction to information systems : an internetworked enterprise perspective / James A. O'Brien. by
Edition: 2nd alternate ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: University of Sargodha-Central Library (3)Call number: 658.403 BRI, ...

222.
Global teams : how top multinationals span boundaries and cultures with high-speed teamwork / Michael J. Marquardt, Lisa Horvath. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Palo Alto, Calif. : Davies-Black Pub., 2001
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.403 MAG.

223.
Communicating in groups and teams : sharing leadership / Gay Lumsden, Donald Lumsden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif. : Wadsworth Pub. Co., 1999
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.403 LUC.

224.
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 1993
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.36 SMM.

225.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.3 WIC.

226.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.1 ROA.

227.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 INJ.

228.
Introduction to information systems : an internetworked enterprise perspective / James A. O'Brien. by
Edition: 2nd alternate ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: No items available.

229.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 PAA.

230.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: No items available.

231.
International advertising : communicating across cultures / Barbara Mueller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont : Wadsworth Pub. Co., c1996
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.1 INB.

232.
Advertising & Media / Himanshu Pant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : ABD Publishers , c2007
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.130 PAA.

233.
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 SCC.

234.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: University of Sargodha-Central Library (3)Call number: 659.1 BEL l, ...

235.
Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : Crain Books, c1984
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.62 GOP.

236.
The Irwin handbook of telecommunications / James Harry Green. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin Professional Pub., c1997
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 621.382 GRI.

237.
A dictionary of communication and media studies / James Watson and Anne Hill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : New York, NY : E. Arnold ; Distributed by Routledge, Chapman, and Hall, 1993
Availability: Items available for reference: University of Sargodha-Central Library: Not For Loan (1)Call number: 302.03 WAD.

238.
Power, the press and the technology of freedom : the coming age of ISDN / Leonard R. Sussman. by Series: Focus on issues (Freedom House (U.S.)) ; 9.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : Freedom House, 1989
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 323.44 SUS.

239.
Interchange : English for international communication : student's book 2 / Jack C. Richards with Jonathan Hull and Susan Proctor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 1991
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 428.24 RIC.

240.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.1 BEA.

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