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61.
Holding corporations accountable : corporate conduct, international codes, and citizen action / Judith Richter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Zed Books, 2001
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.4/08 RIC.

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62.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.84 JOG.

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63.
Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.3 GRM.

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64.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 CRS.

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65.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: 15ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2016
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.3 KOM. Not available: University of Sargodha-Central Library: Checked out (1).

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66.
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Minneapolis/St. Paul : West, c1995
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 EFW.

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67.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 KES.

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68.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2004
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 BEM.

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69.
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c1995
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8/348 MAR.

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70.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 ETM.

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71.
Contemporary marketing / Louis E. Boone, David L. Kurtz. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 BOC.

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72.
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Marketing research: a problem solving approach/ Seymour Sudman and Edward Blair by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw-hill; c1998
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.83 SUM.

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73.
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2001
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Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.4012 PES.

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74.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 SMG.

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75.
Marketing planning & strategy / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 JAM.

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76.
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Online resources:
Availability: No items available.

77.
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 HAN.

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78.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 LEA.

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79.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by Series: The Harcourt series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2002
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.83 CHM.

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80.
Marketing channels / Barry Berman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1996
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 MAB.

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