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81.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 MAO.

82.
The marketer's troubleshooter / Craig S. Rice. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paramus, NJ : Prentice Hall, 2000
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 MAC.

83.
Principles and practice of marketing / David Jobber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, [1995]
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 JOP.

84.
Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof. / James Stephenson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Press, 2003
Other title:
  • Ultimate small business marketing guide
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 STU.

85.
The 10-minute marketer's secret formula : a shortcut to extraordinary profits using neighborhood marketing / Tom Feltenstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine, CA] : Entrepreneur Press, c2004
Availability: No items available.

86.
Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 DRI.

87.
When marketing becomes a minefield. by Series: Management dilemmas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2004
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 MAW.

88.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 MAO.

89.
Principles of services marketing / Adrian Palmer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c2001
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 PAP.

90.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University of Sargodha-Central Library (6)Call number: 658.8 ZES, ...

91.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: LEA's communication series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2003
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659 KAM.

92.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 CRS.

93.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1998
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 KOG.

94.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 KOG.

95.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.83 MAJ.

96.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Viva Books , 1999
Availability: Items available for loan: University of Sargodha-Central Library (2)Call number: 658.802 WIS, ...

97.
The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, : McGraw-Hill, c2004
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.87 GOM.

98.
The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Tex. : Bard & Stephen, c1994
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.812 MIS.

99.
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Haworth Press, c1991
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8/02 STE.

100.
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 1992
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8/02 SAM.

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