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	1.	Measurement, design, and analysis : an integrated approach / Elazar J. Pedhazur, Liora Pedhazur Schmelkin. by Pedhazur, Elazar J Schmelkin, Liora Pedhazur Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1991 Online resources: Publisher description Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 300.1 PEM. Place hold
	2.	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Katz, Helen E Series: LEA's communication series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2003 Online resources: Publisher description Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659 KAM. Place hold
	3.	Statistical methods for communication science / Andrew F. Hayes. by Hayes, Andrew F Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005 Online resources: Table of contents only Publisher description Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 302.202 HAS. Place hold

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