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1.
The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c2003
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.1 BEA.

2.
The observational research handbook : understanding how consumers live with your product / Bill Abrams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Il. : NTC Business Books, c2000
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 656.83 ABO.

3.
Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 656.6 LES.

4.
How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1997
Other title:
  • Profitable new products
Availability: Items available for loan: University of Sargodha-Central Library (2)Call number: 658.5 PRG, ...

5.
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.84 SCS.

6.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.11 SIS.

7.
Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 SCS.

8.
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 SCC.

9.
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.383 BLS.

10.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.38 TEM.

11.
Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for reference: University of Sargodha-Central Library: Not For Loan (1)Call number: 658.003 MAR.

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