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	1.	The observational research handbook : understanding how consumers live with your product / Bill Abrams. by Abrams, Bill American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Il. : NTC Business Books, c2000 Online resources: Publisher description Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 656.83 ABO. Place hold
	2.	Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. by Marconi, Joe American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2002 Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.285 MAR. Place hold
	3.	Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by Heilbrunn, Jeffrey American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995 Other title: American Marketing Assocication marketing encyclopedia AMA marketing encyclopedia Availability: Items available for reference: University of Sargodha-Central Library: Not For Loan (1)Call number: 658.003 MAR.

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