Customer-driven services management / S. Balachandran.
Material type: TextPublication details: New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2004.Edition: 2nd edDescription: xiii, 304 p. ; 22 cmISBN:- 0761932550 (pbk.)
- 9780761932550 (pbk.)
- 8178293897 (pbk.)
- 9788178293899 (pbk.)
- 658.8/12/0954 22
- HF5415.5 .B354 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.8 BAC (Browse shelf(Opens below)) | Available | 61309 |
Includes bibliographical references (p. [292]-294) and index.
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
In Indian context.
There are no comments on this title.