Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	659.6 PAA (Browse shelf(Opens below))	Available		54496

Includes bibliographical references and index.

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