Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications

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Item type	Current library	Call number	Status	Date due	Barcode
Books	University of Sargodha-Central Library	658.82/SHA (Browse shelf(Opens below))	Available		59655

Includes bibliographical references and indexes.

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