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	1.	Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. by Schultz, Don E Barnes, Beth E Schultz, Don E. Strategic advertising campaigns Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c1999 Online resources: Publisher description Table of contents Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.84 SCS. Place hold
	2.	Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. by Schultz, Don E Barnes, Beth E Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995 Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 SCS. Place hold
	3.	Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by Schultz, Don E Kitchen, Philip J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001 Online resources: Publisher description Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 SCC. Place hold

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