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	1.	Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by Wilson, R. M. S. (Richard Malcolm Sano) Gilligan, Colin Chartered Institute of Marketing Series: Marketing series (London, England). Student. Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Boston : Viva Books , 1999 Online resources: Publisher description Table of contents Availability: Items available for loan: University of Sargodha-Central Library (2)Call number: 658.802 WIS, ... Place hold
	2.	Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by Wilson, R. M. S. (Richard Malcolm Sano) Gilligan, Colin Chartered Institute of Marketing Series: Marketing series (London, England). Student. Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997 Online resources: Publisher description Table of contents Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.802 WIS. Place hold

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