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Advertising media planning / Jack Z. Sissors, Lincoln Bumba. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1996
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.11 SIS.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.6 SCS.
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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
- American Marketing Assocication marketing encyclopedia
- AMA marketing encyclopedia
Availability: Items available for reference: University of Sargodha-Central Library: Not For Loan (1)Call number: 658.003 MAR.
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