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1.
ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001
Other title:
  • Computing failure.com
Availability: No items available.

2.
ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001
Other title:
  • Computing failure.com
Availability: Items available for loan: University of Sargodha-Central Library (3)Call number: 004. GLC, ...

3.
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Columbia University Press, c1993
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 070.40 UND.

4.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.82/SHA.

5.
Enterprise and heritage : crosscurrents of national culture / edited by John Corner and Sylvia Harvey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1991
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 306.0941COE.

6.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: University of Sargodha-Central Library (2)Call number: 658.8 STD, ...

7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.1/BEA.

8.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley, c2004
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.83/MCM.

9.
Marketing management : text and cases / Robert J. Dolan. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: No items available.

10.
Marketing management : Text and cases/ Robert J.Dolan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, c2002
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.8 DOM.

11.
Agro-food marketing / edited by D.I. Padberg, C. Ritson and L.M. Albisu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon ; New York : CAB International in association with the International Centre for Advanced Mediterranean Agronomic Studies(CIHEAM), c1997
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 635.068 PAA.

12.
ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001
Other title:
  • Computing failure.com
Availability: Items available for loan: University of Sargodha-Central Library (2)Call number: 338.761 GLC, ...

13.
International marketing : managing worldwide operations in a changing international environment / Dana-Nicoleta Lascu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : Atomic Dog Pub., c2003
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 659.37 LAI.

14.
Global health care markets : a comprehensive guide to regions, trends, and opportunities shaping the international health arena / Walter W. Wieners, editor ; foreword by Marion J. Ball ; sponsored by the Academy for International Health Studies. by Series: The Jossey-Bass health series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2001
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 362.1 WIG.

15.
Direct Marketing : A step by step guide to effective planning and targeting / Roddy Mullin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page , c2002
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 381.1 MUD.

16.
ANZ supplement to company advertising and promation: an integrated marketing communications perspective/ George E. Belch by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill; c2004
Availability: No items available.

17.
Games that sell! / Mark H. Walker. by Series: Wordware game and graphics library
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Wordware Pub., c2003
Online resources:
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 794.8 WAG.

18.
Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : McGraw-Hill, c2002
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.812 NAC.

19.
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, c2004
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 658.83 CHB.

20.
Introduction to food and agribusiness management / Gregory A. Baker, Orlen Grunewald, William D. Gorman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: University of Sargodha-Central Library (1)Call number: 630.68 BAI.

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