| 000 | 00846cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1460322 | ||
| 005 | 20120703114907.0 | ||
| 008 | 860313s1987 caua b 001 0 eng | ||
| 035 | _9(DLC) 86005674 | ||
| 010 | _a 86005674 | ||
| 020 | _a0534066364 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5825 _b.M38 1987 |
| 082 | 0 | 0 |
_a659.14 _219 |
| 100 | 1 | _aMeeske, Milan D. | |
| 245 | 1 | 0 |
_aCopywriting for the electronic media : _ba practical guide / _cMilan D. Messke, R.C. Norris. |
| 260 |
_aBelmont, Calif. : _bWadsworth Pub. Co., _cc1987. |
||
| 300 |
_axvi, 367 p. : _bill. ; _c28 cm. |
||
| 440 | 0 | _aWadsworth series in mass communication | |
| 504 | _aBibliography: p. [363]-364. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aBroadcast advertising. | |
| 700 | 1 | _aNorris, R. C. | |
| 942 | _cBK | ||
| 999 |
_c27624 _d27624 |
||